Premium Pima Cotton T-Shirt for Men/Women

Our PIMA cotton tees are crafted with a focus on quality, comfort, and ethical production. Sourced from the finest Peruvian ORGANIC PIMA cotton, our products are renowned for their exceptional softness, breathability, and long-lasting durability.

PIMA COTTON EXCELLENCE Peruvian PIMA cotton is highly regarded for its superior quality and sustainability. As we've discovered through extensive testing, this natural fiber not only provides a luxuriously soft hand feel but also helps to reduce perspiration, making it the ideal choice for comfort in warm weather.

QUALITY CRAFTSMANSHIP We have carefully designed our tees to provide real value, without compromising on the environment. The only material that could meet our exacting standards is organically grown PIMA cotton from Peru - often referred to as the "South American Silk." This resilient, light, and silky fabric ensures a high-quality, long-lasting product with a low environmental impact.

EXCEPTIONAL COMFORT Crafted with pre-shrunk PIMA cotton, our tees maintain their shape and size even after multiple washes, providing a consistent and comfortable fit. The soft, smooth texture of the fabric, combined with the breathable nature of the cotton, creates a sublime wearing experience that you won't want to take off.

ETHICALLY PRODUCED At the heart of our brand is a commitment to ethical and socially responsible production. Our tees are made in Peru by Peruvian workers, with a focus on fair labor practices. We are proud to be Fair Trade certified, ensuring that our supply chain upholds the highest standards of social and environmental responsibility.

OUR STORY Inspired by the Hawaiian Aloha Spirit since 1982, we are a brand that celebrates natural optimism, a love of the outdoors, and a deep connection to the boardsport community. Our products are designed to reflect these passions, infusing everyday essentials with a sense of adventure and a respect for the natural world.

Whether you're exploring the great outdoors, hitting the waves, or simply seeking unparalleled comfort in your day-to-day life, our PIMA cotton tees are the perfect companion. Discover the exceptional quality, comfort, and ethical practices that define our brand, and join us in our mission to celebrate the beauty of the natural world.

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